Monday, September 10, 2007

As the old adage states: "Many hands make light work."

Semester Project Idea

Public Relations Event/Campaign


Why:

To collect books to donate to a local school’s, Providence Christian Academy’s, library thus aiding the school in its endeavor to provide free access to books for all students hence encouraging a more literate youth.

How:


  • Pizza Party/Small gathering to raise money

  • T-shirts

  • Advertisements
    o The Tiger
    o other student newspapers
    o
    http://www.facebook.com/

  • Flyers
    o hung around campus
    o
    http://www.facebook.com/

  • Publications
    o The Tiger

  • Word of mouth
    o at the beginning of our classes
    o at meetings for organizations and clubs on campus
    o informing and then encouraging our friends to spread the word to
    their friends, classmates, and organizations

  • Freebies
    o pizza
    and drinks
    o possible t-shirts

  • E-mail
    o Clemson listserv

Where:

The drop-in will be held in the Daniel Communication’s Studio on the first floor of Daniel. Pizza and drinks will be provided.

When:

To be determined.


Production:

Portfolio

  • Two, one for each partner highlighting each partner’s respective contributions

Paper

  • Two, one produced by each partner

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