Progress Report 10/11-10/18

Overview

My partner Jennifer and I will be planning and executing a fundraiser for Providence Christian Academy’s library. The fundraiser will not be a formal or elaborate one; rather it will be simple and effective and we will end it with a “drop-in” type of event. Making the fundraiser a success (i.e. collecting numerous books for PCA’s library) is going to take a lot of preparation and diligence by both Jennifer and myself. For this reason, Jennifer and I have come up with numerous ways in which we will utilize visual communication in generating buzz around this fundraiser.

Work Completed

Jennifer and I have done a great deal of brainstorming independently over the last couple of weeks. We decided to push our event date back. Our new project date did not result in a week off from our project. In fact, this week we focused not so much on brainstorming independently but rather we focused on collaborating our ideas and efforts. For instance, we began pitching ideas for an event name for our fundraiser. We set a goal of coming up with 3 options each and selecting our final choice from the list of 6. Locking down an event name is important because it will be utilized throughout our campaign (i.e. on the flyers, t-shirts, banners, Facebook, etc.). In addition to the before mentioned, Jennifer and I have also discussed ideas for possible t-shirt designs. We plan on selecting our top 3 t-shirt designs by the end of the week. Additionally, Jennifer put the first ad for our fundraiser in the Tiger Newspaper.

Next Steps

Next week we hope to complete the following: design logo for flyers and t-shirts, choose an event name, place t-shirt order, take before photos of PCA library, take pictures of students at PCA, reserve studio for the drop-in, and contact pizza companies and decide on company that we’ll use for the event. This week I personally plan on coming up with 3 designs utilizing proven elements of effective visual communication that we’ve discussed in class. For example, when coming up with my designs I will consider font style, font size, color scheme, and the layout (i.e. where the logo should be placed, etc.). As mentioned previously, Jennifer placed an ad that will run this Friday, October 19 in The Tiger. I’m a bit concerned that more of our fundraiser details should have been finalized prior to running the ad and that an ad right now would not be advantageous to promoting our fundraiser since the “Trick-or-Treat Charity Book Drive” commenced this week and is being heavily publicized throughout campus. I will, therefore, discuss with Jennifer the possibility of purchasing ad space in additional print sources and online sources the week prior and/or the week of our fundraiser.
Brief Conclusion

The work that Jennifer and I have completed so far has enabled us to remain on task with meeting the deadlines for the major milestones of our project. We decided during a phone conference, that every Sunday we’d select a date and time that we’ll meet during the upcoming week. This diligence along with our passion for sharing our love of literature with students at PCA is an integral part of why our fundraiser WILL be a success. Get excited, we are!